Thoughts on Macbook Neo
Last week Apple announced the new Macbook Neo range of laptops which is an affordable entry-level Macbook for new-to-the-Mac customers as well as Students and teachers. It is the cheapest Macbook ever sold by Apple at $599 and fills the gap in the lineup that used to occupied by the “Macbook”.
In my opinion Apple were inspired by the 2006 Macbook line which was available for a few years. I got mine in 2008 and it was my first Mac ever. Ever since I was a young boy of about 7 years old back in 1982 when I first saw the six coloured Apple logo on a sticker on the back of my friends chair while we were playing games on his new Atari, I wanted an Apple computer.
I asked my friend what this coloured Apple logo was and he told me it was a company that made computers. From that multi coloured Apple and the font they used on the “Apple” text below it, I knew I had to have it. I knew somehow that their computers would be way better than the grey box with a green screen IBM his mother had just acquired and was using for work.
For context, I grew up in South Africa, the child of immigrants who went there in search of a better life. We had nothing to do with apartheid, never supported it and always tried to treat all people equally kindly. I don’t know if there were sanctions already on the country or if it was because we were far away from the Western countries, but we could not buy Apple computers at that time. And many other things. There was therefore no advertising for them hence I’d never heard of them. I think my friend’s dad travelled for work and perhaps acquired the Apple sticker on his journeys.
My friend’s family were also immigrants. They were from Armenia. My parents were from Portugal and Germany. In fact there were several immigrant communities from all over such as Italy, Cyprus, Greece, Germany, Portugal, Madeira, Lebanon and also a large Jewish community. Not everyone who lived there was racist as the media would have you believe. All the people I knew were not racist. The government was, but even many of the Afrikaans people whose government it was, were not racist and didn’t agree with apartheid. As always life is much more complicated and nuanced than how it’s made out in the media.
Getting back to the Macbook Neo, it is in my mind the spiritual successor to the 2006 onwards plastic Macbook which had the Intel Core2Duo CPU with 2GB RAM and a 120GB hard drive. The Neo even appears to have the same white chicklet keyboard from that Macbook and it’s overall shape looks very similar. Not to mention it’s “old school” mechanical trackpad. Obviously not the same trackpad as in 2006 but still an older design.
In short, seemingly humble specs in a beautiful enclosure.
My 2008 Macbook would have also been considered low spec at the time. And it was plastic. The Neo is metal. And don’t underestimate the A18 Pro CPU. The latest benchmarks show that it outperforms the M1 chip which was found on the Macbook Pro not too long ago. That means it should be able to multitask like an M1, run VM’s, Final Cut Pro, Logic Pro, Photoshop and the like. It’s not underpowered like some people think, I believe but I’m eagerly awaiting to see the tech media put the Neo through it’s paces.
Either way I think it’s a great Mac and fantastic value. In 2008 my wife and I moved to the UK and at last I could buy a Macbook. It costs around £750–800. The Neo will cost £599 apparently, which is £150–200 cheaper than what I paid and the Neo is vastly better and more premium.
Anyone getting this as their first Mac will not be disappointed, quite the opposite, I think they will love it. And the fun colour options inspired by the original iMac will further add to that love.
_below are photos of my 2008 Macbook, taken today. The coloured logo is a sticker I bought years ago to complete the look. _






